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Whitepaper: Gen-z and the Food iNdustry

The future is here, and it has shown up armed with unlimited knowledge, Chipotle and cell phones. This tolerant and ethnically diverse group is typically called Generation Z, iGen, or Post-Millennials. Making up 25% of the U.S. population, they represent a larger buying brigade than Baby Boomers or Millennials.

By 2020, Gen-Zs will command 40% of consumer shopping, and they spend on average up to 5 hours a day online. This generation will affect the economy and food manufacturers dramatically, considering their favorite items to spend their money on (36%) are food and drinks.

They are the most formally educated generation ever, the most technology-supplied generation ever, and the most globally fluid generation ever. Gen-Z has never known a world without the internet, and the younger ones have never known a world without smartphones. Google has always existed in their world; there is no question that can't be answered. The first generation to grow up entirely in the digital age, they want to know it all, taste it all, and have it all—right now.

They are a foodie buying force that needs to be reckoned with ASAP. Download this whitepaper to learn 10 things food manufacturers need to know NOW about Generation Z, including their ethics, stance on brand loyalty, and how they spend their money.